Lucire
Subscribe to Lucire
Lucire home page   Fashion     Volante: travel features and news   Living   Lucire: Insider news and headlines   News headlines from around the web   Subscribe to the print editions of Lucire

Shopping   Lucire Community   Lucire Reader Forum     Lucire feedback




Community


Luxury Car Dealers Bellevue NE

Local resource for luxury car dealers in Bellevue. Includes detailed information on local businesses that provide access to luxury cars, as well as advice and content on the sleekest, hottest new luxury cars that you can get your hands on.

King Auto Sales
(402) 504-4100
209 Fort Crook Rd N
Bellevue, NE

Data Provided By:
American Auto Sales
(402) 734-7253
2704 Sidney St
Bellevue, NE

Data Provided By:
Eckley Auto Brokers
(402) 733-8576
3902 S 42ND St
Omaha, NE

Data Provided By:
Good Cars 4 Nice People
(402) 731-4400
4202 L St
Omaha, NE

Data Provided By:
Disabled American Veterans
(402) 734-2266
5125 S 24TH St
Omaha, NE

Data Provided By:
Mel's Auto Sales
(402) 292-2466
709 Fort Crook Rd N
Bellevue, NE

Data Provided By:
Oscar Motors
(402) 734-2404
4002 L St
Omaha, NE

Data Provided By:
U-Win Auto Sales
(402) 733-8946
1902 Missouri Ave
Omaha, NE

Data Provided By:
Garner Auto Sales
(402) 557-6194
3821 Q St
Omaha, NE

Data Provided By:
Hollywood Auto Sales Inc
(402) 731-4444
4215 S 24TH St
Omaha, NE

Data Provided By:
Data Provided By:

Kylie Minogue Endorses Lexus: What’s The Connection?

Lexus CT200h and Kylie Minogue

We’re not too sure if they’re a good match, but the money’s there, as Kylie Minogue promotes the Lexus CT200h hybrid hatchback, while Lexus becomes the headline sponsor of her UK Aphrodite—les Folies tour.
   In 2002, Ford had Minogue endorse the StreetKa roadster , with a company exec saying, ‘StreetKa and Kylie have a lot in common—they are both small, beautiful and stylish.’ The idea: to get consumers connected to the StreetKa prior to launch. ‘Linking with Kylie will allow us to show this car before launch in an environment where we know StreetKa will have great appeal,’ said Earl Hesterberg, then Ford of Europe’s VP of Marketing.
   While Lexus wants to boast the CT200’s eco-friendly credentials, it’s a far larger car, and styled to look—dare we say it—stodgy.
   The connection is high-tech: Minogue’s tour is said to be one of the most technically impressive, something which Lexus already is.
   The claims at the Toyota division are similar to those at Ford over eight years ago: ‘Kylie has energy, style and exceptionally popular public profile that will add huge appeal to our new model and our brand, reaching out directly to the new customers we believe will form the core market for CT200h,’ says Lexus director Belinda Poole.
   Minogue is older now, though arguably her fans remain across the board. We still think Lexus has an uphi...

Click here to read the rest of this article from Lucire



Copyright ©1997–2011 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.

 

Fashion blogs