Luxury Car Dealers Chelsea MA
Civic Center Honda Toyota
96 Pauline Street
Emissions Testing,Auto Dealers
Auto Repair,Truck Dealers,Used Car Dealers,Auto Dealers
Albrecht Auto Group
394 Washington St
Clutch Repair,Fuel Injection Repair,Service Stations,SUV Repair,Used Car Dealers,Auto Dealers
Clark and White Inc
777 Washington Street
Alignment Repair,Auto Body Repair,Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers
Ira Motor Group
99 Andover Street, # B
Truck Service Station,Auto Dealers
Hondar House Inc
227 Prospect St
Oil Change and Lube,AC and Heating Repair,Auto Repair,Brake Repair,Clutch Repair,Mufflers Repair,Auto Dealers
Westminster Dodge Inc
710 William T Morrissey Boulevard
Auto Body Repair,Truck Auto Body,Truck Dealers,Used Car Dealers,Auto Dealers
200 Cambridge Road
Clutch Repair,Auto Dealers
Clay Auto Sales Service Body Shop
361 Belgrade Ave
West Roxbury, MA
Auto Body Repair,Auto Repair,Used Truck Dealers,Used Car Dealers,Auto Dealers
Shaw Auto Sales
29 Messina Dr
Auto Inspection,SUV Repair,Truck Dealers,Used Truck Dealers,Used Car Dealers,Auto Dealers
Kylie Minogue Endorses Lexus: What’s The Connection?
We’re not too sure if they’re a good match, but the money’s there, as Kylie Minogue promotes the Lexus CT200h hybrid hatchback, while Lexus becomes the headline sponsor of her UK Aphrodite—les Folies tour.
In 2002, Ford had Minogue endorse the StreetKa roadster , with a company exec saying, ‘StreetKa and Kylie have a lot in common—they are both small, beautiful and stylish.’ The idea: to get consumers connected to the StreetKa prior to launch. ‘Linking with Kylie will allow us to show this car before launch in an environment where we know StreetKa will have great appeal,’ said Earl Hesterberg, then Ford of Europe’s VP of Marketing.
While Lexus wants to boast the CT200’s eco-friendly credentials, it’s a far larger car, and styled to look—dare we say it—stodgy.
The connection is high-tech: Minogue’s tour is said to be one of the most technically impressive, something which Lexus already is.
The claims at the Toyota division are similar to those at Ford over eight years ago: ‘Kylie has energy, style and exceptionally popular public proﬁle that will add huge appeal to our new model and our brand, reaching out directly to the new customers we believe will form the core market for CT200h,’ says Lexus director Belinda Poole.
Minogue is older now, though arguably her fans remain across the board. We still think Lexus has an uphi...
Click here to read the rest of this article from Lucire