Luxury Car Dealers Waianae HI
Servco Pacific Inc
94-729 Farrington Highway
Clutch Repair,Used Car Dealers,Auto Dealers
Cutter Dodge Chrysler Jeep WPH
94-119 Farrington Highway
Clutch Repair,Radiator Repair,Tune up Repair,Truck Dealers,Auto Dealers
Professional Auto Detailing Service
85-143 Lualualei Homestead Road
GM Auto Machining
87-1519 Kapiki Rd
Checker Auto Parts
87-2070 Farrington Hwy
Servco Auto Leeward Truck
94-729 Farrington Highway, # 1118
Clutch Repair,Radiator Repair,Tune up Repair,Used Car Dealers,Auto Dealers
Auto Value Parts Stores
87-1784 Farrington Hwy
Bee Auto Truck Repair
87-110 Nanaikeola St Ste 5
Angel's 24 Hour Towing & Used Auto Parts
85-1330 Waianae Valley Rd Apt B
Dansen's Auto Repair
PO Box 774
Kylie Minogue Endorses Lexus: What’s The Connection?
We’re not too sure if they’re a good match, but the money’s there, as Kylie Minogue promotes the Lexus CT200h hybrid hatchback, while Lexus becomes the headline sponsor of her UK Aphrodite—les Folies tour.
In 2002, Ford had Minogue endorse the StreetKa roadster , with a company exec saying, ‘StreetKa and Kylie have a lot in common—they are both small, beautiful and stylish.’ The idea: to get consumers connected to the StreetKa prior to launch. ‘Linking with Kylie will allow us to show this car before launch in an environment where we know StreetKa will have great appeal,’ said Earl Hesterberg, then Ford of Europe’s VP of Marketing.
While Lexus wants to boast the CT200’s eco-friendly credentials, it’s a far larger car, and styled to look—dare we say it—stodgy.
The connection is high-tech: Minogue’s tour is said to be one of the most technically impressive, something which Lexus already is.
The claims at the Toyota division are similar to those at Ford over eight years ago: ‘Kylie has energy, style and exceptionally popular public proﬁle that will add huge appeal to our new model and our brand, reaching out directly to the new customers we believe will form the core market for CT200h,’ says Lexus director Belinda Poole.
Minogue is older now, though arguably her fans remain across the board. We still think Lexus has an uphi...
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