Lucire
Subscribe to Lucire
Lucire home page   Fashion     Volante: travel features and news   Living   Lucire: Insider news and headlines   News headlines from around the web   Subscribe to the print editions of Lucire

Shopping   Lucire Community   Lucire Reader Forum     Lucire feedback




Community


Luxury Car Dealers Wichita KS

Local resource for luxury car dealers in Wichita. Includes detailed information on local businesses that provide access to luxury cars, as well as advice and content on the sleekest, hottest new luxury cars that you can get your hands on.

Scholfield Lexus
(316) 516-7008
11220 E Kellogg
Wichita, KS
 
Affordable Autos, Inc.
(316) 262-0025
1301 E Douglas Ave
Wichita, KS

Data Provided By:
Integrity Auto Group-Wichita
(316) 264-6004
106 S Hydraulic St
Wichita, KS

Data Provided By:
Davis-Moore Used Cars
(316) 685-5500
5927 E Kellogg Dr
Wichita, KS

Data Provided By:
Dream Machines Inc
(316) 773-5000
8181 W Kellogg Dr
Wichita, KS

Data Provided By:
mid town body shopan
(316) 942-0683
611 s. emporia
wihita, KS
Car Makes
any
Hours
7am to 5pm mon--fri611

Heersche Auto Enterprise
(316) 777-2500
1609 W Douglas Ave
Wichita, KS

Data Provided By:
No Coast Customs
(316) 682-2213
1617 S Meridian Ave
Wichita, KS

Data Provided By:
Winfield Motor Co
(316) 554-9600
2621 S Broadway St
Wichita, KS

Data Provided By:
J D Auto Sales
(316) 522-2212
3216 S Broadway St
Wichita, KS

Data Provided By:
Data Provided By:

Kylie Minogue Endorses Lexus: What’s The Connection?

Lexus CT200h and Kylie Minogue

We’re not too sure if they’re a good match, but the money’s there, as Kylie Minogue promotes the Lexus CT200h hybrid hatchback, while Lexus becomes the headline sponsor of her UK Aphrodite—les Folies tour.
   In 2002, Ford had Minogue endorse the StreetKa roadster , with a company exec saying, ‘StreetKa and Kylie have a lot in common—they are both small, beautiful and stylish.’ The idea: to get consumers connected to the StreetKa prior to launch. ‘Linking with Kylie will allow us to show this car before launch in an environment where we know StreetKa will have great appeal,’ said Earl Hesterberg, then Ford of Europe’s VP of Marketing.
   While Lexus wants to boast the CT200’s eco-friendly credentials, it’s a far larger car, and styled to look—dare we say it—stodgy.
   The connection is high-tech: Minogue’s tour is said to be one of the most technically impressive, something which Lexus already is.
   The claims at the Toyota division are similar to those at Ford over eight years ago: ‘Kylie has energy, style and exceptionally popular public profile that will add huge appeal to our new model and our brand, reaching out directly to the new customers we believe will form the core market for CT200h,’ says Lexus director Belinda Poole.
   Minogue is older now, though arguably her fans remain across the board. We still think Lexus has an uphi...

Click here to read the rest of this article from Lucire



Copyright ©1997–2011 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here.

 

Fashion blogs